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Client: The Art Institute of Boston at Lesley University
Project: Event Promotion |
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The Art Institute of Boston (AIB) at Lesley University has a unique approach to educating artists and designers, giving students the freedom to pursue their individual strengths and interests through interdisciplinary studio options that foster creative problem solving and idea generation, all balanced with real world projects.
Challenge:
Increase awareness and participation for an annual fundraiser called “Edible Art,” sponsored by top chefs.
Solution:
Promotional materials were inspired by the art of Roy Lichtenstein, which significantly raised awareness of the fundraiser and enticed the high number of attendees to participate and to discover what happens when passion and food combine. Bold graphics, colors, and compelling visuals made this campaign a great success.
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Client: Community College System of New Hampshire
Project: Technical Training Recruitment
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CCSNH is a public system of higher education consisting of seven independent colleges, plus local academic centers.
Challenge:
Increase enrollment in the summer educational programs.
Solution:
Millennium devised a statewide print advertising campaign that was backed by an in-house radio campaign. The marketing program successfully expanded awareness and increased enrollment for the various technical institutes.
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Client: Merrimack College
Project: Web Site Design and Development
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Merrimack College is a selective, independent college in the Catholic, Augustinian tradition whose mission is to enlighten minds, engage hearts and empower lives.
Challenge:
Create an online presence that communicates the benefits of attending a smaller university with a community focus.
Solution:
A new web site was developed that included compelling copy about academic opportunities and campus life. The site featured a horizontal navigation toolbar resembling file folders, which provided an easy- to-use interface for students, parents, and alumni.
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Client: New England College
Project: Alumni Recruitment
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New England College, located in Henniker, NH, is a private, comprehensive college offering 32 bachelor’s and 13 master’s degree programs and one doctoral degree program in the liberal arts tradition.
Challenge:
Develop consistent communication with alumni to expand fundraising efforts.
Solution:
Millennium created a unique selling proposition, messaging, and talking points, which were specifically designed to highlight the benefits of contributing to the educational institution. This positioning was consistently used throughout all of the college’s marketing materials, and measurably raised awareness of alumni events and increased fundraising.
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Client: Plymouth State University
Project: MBA Recruitment
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Plymouth State University is a regional comprehensive university offering a rich, student-focused learning environment with an enrollment of approximately 4,300 undergraduate and approximately 3,000 graduate students.
Challenge:
Increase enrollment for the University’s MBA program.
Solution:
Millennium developed a statewide print advertising campaign that promoted the MBA program with the slogan, “Invest in Yourself,” which communicated the long-term value and return on investment the MBA program at Plymouth State University provides. The statewide campaign significantly increased enrollment for the program, and the University consequently ran
the campaign for two years.
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Client: Worcester Polytechnic Institute (WPI)
Project: Online Campaign
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WPI was founded in 1865 to create and convey the latest science and engineering knowledge in ways that are most beneficial to society.
Challenge:
Promote continuing education and other career-specific training with a targeted online campaign.
Solution:
Based on the market strategy and the target audience, a series of interactive, static, and media rich banner ads were created. These successfully drove prospective students to learn more about the university by clicking through to the WPI web site. Web analytics were employed to track these leads to increase conversion and enrollment. |
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