| PS'SOFT is a global authority in information technology (IT) software development that delivers corporate asset and service management solutions. PS'SOFT's technology assists its clients with streamlining processes and capital, and reducing risk and costs. The company was founded in France in 1991, and has since added bureaus in the U.S., Germany, and United Kingdom, while successfully implementing over 2,000 client installations worldwide.
PS'SOFT is dedicated to providing client-focused, service-oriented IT solutions that improve efficiencies by maximizing and better managing resources. It is a market leader in tailoring software to its clients' internal needs and global industries – and supplying ongoing operational support. Its technology has a uniquely short deployment time and can easily be configured to client system requirements. In 2008, PS'SOFT merged with BDNA, which specializes in IT infrastructure inventory and analysis solutions.
The Challenge:
Understanding the ever-increasing competition pervading the technology industry, PS'SOFT realized a need for a new brand that would resonate with its national and international target markets. It also required support for showcasing its expertise through the development and promotion of high-level client case studies.
PS'SOFT's U.S. bureau turned to Millennium Integrated Marketing for assistance with both marketing initiatives. PS'SOFT and Millennium's shared goal was to create a brand that conveyed strong corporate values, a laser-sharp focus on client service, and a commitment to product quality and ease of use. The brand also needed to transition seamlessly as the company expanded, while the case studies would be used to bolster PS'SOFT's portfolio and marketing efforts both on- and offline.
Evaluation & Research Conducted:
Millennium kicked off its partnership with PS'SOFT by accessing primary research data from major corporate clients, including notable Fortune 500 and European companies Eurotunnel, Dr. Pepper, Cambridgeshire, Akamai, Hospitals of Lyon in France, and the French Ministry of the Interior. Millennium conducted detailed interviews of top executives at each corporation for use in PS'SOFT's case studies. Questions focused on the specific challenges that each client faced and how PS'SOFT's software solutions helped overcome them. Millennium also inquired about the results of each client's collaboration with PS'SOFT, including how streamlining of operations and service delivery were positively affected.
To support the development of PS'SOFT's new brand identity, Millennium focused on both primary and secondary market research methods. Utilizing a combination of interviews with PS'SOFT's management team and the collection and analysis of current industry market data, Millennium was able to establish the elements of the brand that would position PS'SOFT most effectively in the international marketplace.
The Solution:
Millennium created a new PS'SOFT brand that connected the company's IT expertise with its client focus. The brand design conveyed innovation, professionalism, and poise, and was carried through the development of PS'SOFT collateral materials, business cards, pocket folders, trade show booths, booth panels, and sidewinder displays. Millennium also researched, drafted, and developed datasheets for each of PS'SOFT's products, wrote technical whitepapers, and designed print ads for placement in national media publications.
The valuable data gained from Millennium's interviews with PS'SOFT's top clients fostered the production of riveting case studies that illustrated the dual value of PS'SOFT's IT solutions and its dedication to developing trustworthy client relationships. Millennium conducted all related research, drafted the case studies, and designed visually appealing, interactive PDF files that incorporated the new brand identity. The case studies successfully demonstrated the benefits of PS'SOFT and its products, and strengthened the confidence of existing and prospective clients.
Millennium's work with PS'SOFT on both its new brand materials and case study development produced tangible results. PS'SOFT expanded its international customer base, raised public and investor awareness, and secured a stronger market position.
Additionally, Millennium received such positive feedback from PS'SOFT's U.S. bureau that its corporate headquarters in France decided to partner with Millennium directly. As a result of this relationship, Millennium went on to write case studies, white papers, datasheets, and other research materials that were translated into French for use in that market. Millennium also created an international print advertising campaign that ran in publications in France and the United Kingdom.
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