With effective market research and strategy development, your marketing has the greatest potential for success.
Projections show that by 2020, even more customers will buy based on brand experience than product or price. A proactive approach to market research and strategy is the only way to get ahead of the other brand-savvy businesses. And, by learning what your customers need and expect, you can gain market share and create customers for life in the process.
Quality market research comes in many forms; focus groups, interviews, online and in-person surveys, secondary research, and more. Knowing how to apply these research strategies to your industry and target markets is important for effectively allocating time and resources. A qualified agency can help you find the right research solutions to fit your budget, identify the audience you are trying to target, and acquire valuable information that can be analyzed and applied to your digital, creative, and PR strategy.
Millennium’s market research and strategy services can help you design a customer experience that fits you, and your customers.
As a longtime member of the national American Association of Advertising Agencies (4As), Millennium has access to over 350 research databases that index the latest data and research on how consumers think and buy. This also gives us access to secondary competitor research that helps our clients get a 360 degree view of their industry and market share. Knowing what your competitors are doing is the first step in being different and unique to your customers or clients.
The Millennium staff is also experienced in the collection and analysis of valuable data through primary research methods, including focus groups, surveys, and interviews. If you want a better view of your market, or you want to know how your new brand or campaign will measure up with your target market, Millennium can help you get the insight to make the right choices for success and growth.