latest news
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• Increase Referrals and Web Traffic with Social Media Strategies - Chances are you use social media sites, like Facebook, Twitter, and/or LinkedIn, to network with colleagues and connect with friends. But are you using these platforms to their ultimate advantage for your business? Social media marketing is a proven method for increasing referrals and driving traffic to your web site.... More →
• Mobile Marketing as Lead Generator - It’s evident that smartphone usage is on the rise – simply try to count the number of people you see on an iPhone or Blackberry while walking a city block or eating out. Recent studies have found that smartphones are becoming a key component of consumer research, assisting in pre-purchase decisions and even shopping.... More →
• Drive Sales with a Solid Digital Marketing Plan - For years, the traditional marketing strategies of paid advertising, Yellow Pages listing enhancements, direct mail, and consistent communication with previous clients proved successful for business owners. However, digital technology has forever changed the marketing landscape, along with the way consumers receive and respond to marketing messages. Business owners must integrate digital strategies into their marketing plans in order to effectively increase market share.... More →
• Boost Business and Make More Money: Establish and Follow a Marketing Plan - What are your strategic business goals over the next three to five years? You may want to boost sales by 15%, increase public awareness, and/or become the sales or services leader in a niche market. To guarantee that your goals are achieved – and even surpassed – create and follow an integrated marketing plan.... More →
• Geo-Social Marketing: Building Brands and Boosting Sales - Geo-social marketing is new and evolving, making campaign experimentation the norm for this medium. Major corporations like JetBlue, McDonald’s, Starbucks, and Dunkin’ Donuts have leveraged location-based check-in campaigns to boost foot traffic and brand loyalty.... More →
• Measuring Brand Strength - Market research is the key to quantifying brand efficacy. Implementing analytics and metrics across your brand strategy and marketing campaigns will deliver insight into the relative strength of your brand in the marketplace – and will allow you to better control your brand’s performance in future campaigns.... More →
• Branding: It’s All About Market Research - Businesses that seek to develop a new brand or update an existing one often get so caught up in the creative process that surrounds the design of logos, taglines, and color schemes, that they end up creating a brand that is aesthetically pleasing, but that doesn't necessarily forge an emotional connection with their target audience... More →
• Jumpstarting a Powerful SEO Strategy - Every business owner wants to build an interactive, customer friendly web site. But how can you ensure prospective and existing clients find your site before landing on the home page of a competitor? The answer is search engine optimization (SEO).... More →
• Social Media and Public Relations Integration Generates Leads, Sales - Social media has become an essential component of the successful marketer’s toolkit, and its integration with traditional public relations solutions yields the most tangible results. Building and maintaining positive public relations is the essence of any business – but owners who embrace a multi-tiered public relations plan and use it to position themselves as knowledgeable, helpful, and accessible in their local and regional markets are often the most successful.... More →
• Creating a Personal Brand that Positively Affects your Bottom Line - When you think of branding, do you assume it’s something that only major corporations, sports teams, and entertainers need to focus on? In actuality, branding is necessary for the success of every business – from regional businesses to local mom and pop shops. Service providers and producers alike must consciously design and develop personal brands in order to build positive reputations and gain market share.... More →