Content marketing is the art of communicating without selling.
Of course, the goal is still selling, but the journey is less direct. There are two big gripes we hear about content; one is that it isn’t consistent, and the other is that it isn’t valuable. That means you can’t write one perfect blog a year and expect results, nor can you put out five blogs a week full of fluff-n-stuff. Take particular care in the content you generate and where it goes, because your customers will base your credibility on it.
If you haven’t bought in to the need for content yet, here’s some thoughts that might change your mind. Content is the new SEO – a huge portion of your organic search rankings depend on the amount of relevant, current on your website. That means substantial, keyword-appropriate content on every page, as well as new blogs, articles, and press releases on a regular basis. Google will look right past you in search results if your content hasn’t been updated since 2007.
Millennium knows content marketing is one of the most daunting tasks for businesses.
You’re busy with a million other things, and good content done the right way is a lot of work. But don’t worry. Our content marketing approach involves taking the time to know your business and understand your voice, so your content is not only authentic but also drives inbound leads.
Once we fully understand your goals, we handle the content creation for you – from blogs and articles to website copy, videos, photos with alt descriptions and more, Millennium will draft content that is relevant to your company and industry. We optimize it with keywords that are determined through research – we know how many people search these words each month, so we know they’re important to target audience. If it all sounds a little overwhelming, give us a call and we’ll walk you through it.